“Thrill Destroy” spotlighted NFL athletes’ training regimens via a microsite and coordinated content package. We shot multi-location studio and field sequences with pros including Reggie Bush, Drew Bennett, and Mario Williams.
Simultaneous stills and video setups ensured visual continuity across web and social. Interviews paired with dynamic training footage to humanize elite performance. A live activation invited high school and college athletes to train alongside the pros, fueling shareable content. The campaign balanced intensity with accessibility, turning inspiration into action.
Produced simultaneous video and stills shoot with professional athletes
Location scouting, permits, casting, and full crew management
Travel logistics, budgeting, and production management
Pre-production with the agency; crew hiring and scheduling
Calm in the chaos, this producer connects creative vision with business goals to craft emotionally resonant stories that educate, strengthen brand perception and inspire action.
