“Know The Code” explored baseball’s unwritten rules through pro players’ skills and insights. The website blended interview segments with on-field action to ground tips in real practice. Stills and video worked together to create a cohesive instructional aesthetic.
Each athlete focused on one technique, enabling modular content reuse. Editorial tone paired tradition with modern training language. The experience positioned adidas as both brand and teacher.
Produced simultaneous video and still shoot with professional athletes and talent
Location scouting, permits, casting, and full crew management
Travel logistics, budgeting, and production management
Agency coordination from pre-pro through wrap
Calm in the chaos, this producer connects creative vision with business goals to craft emotionally resonant stories that educate, strengthen brand perception and inspire action.
