“Me, Myself” celebrates everyday confidence through intimate portraits of women at pivotal moments in fitness and life. The campaign blends elite athletes, such as Candace Parker, with real women to convey: everyone deserves to feel great in this gear.
Creative spanned in-store, digital, PR, and mainstream print across global markets. A companion microsite enabled users to mix garments, accessories, and colors to assemble their perfect looks. The visual language is candid yet elevated, connecting performance with personal expression. The result modernized the brand’s voice for the performance, sport, and yoga lines.
Produced multiple stills shoots with professional athletes and talent
Location scouting, permits, casting, and full crew management
On-set line producing; budget tracking and contract administration
Agency coordination from pre-pro through wrap
Calm in the chaos, this producer connects creative vision with business goals to craft emotionally resonant stories that educate, strengthen brand perception and inspire action.
